Alexa Fox
Senior Vice President, DTC
Joined FFWS December 2025
As Senior Vice President of DTC, Alexa oversees the guest experiences, wine club membership, digital growth and e-commerce for all the FFWS wineries in California and Oregon, and the Minden Mill Distillery in Nevada.
Alexa joined FFWS from her previous role as VP of Commercial Insights & Digital Growth at Crimson Wine Group, leading the strategy and execution of the company’s DTC efforts while building strong consumer relationships in omni-channel environments. Her prior industry experience includes ten years of DTC leadership at Treasury Wine Estates.
Alexa holds a BS in Marketing from Boston College Carrol School of Management and Grand Diploma in Culinary Arts from the International Culinary Center.
Alexa lives in Marin County and is based in Santa Rosa.